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UNIT
DESCRIPTIONS
BACHELOR OF BUSINESS (FASHION)
YEAR ONE_
BIS105
BUSINESS RESEARCH + INSIGHT
In this unit, students will learn how to understand and use research to make insightful business decisions and to understand their intended target audiences. Students learn how to develop, understand and interpret research in business. Research provides detailed information for leadership, business strategy, as well as marketing and strategic communications decision-making. In this unit, students develop knowledge of research principles and practices, critical analysis and creative thinking in order to design, manage and interpret research projects. The delivery of the unit incorporates a range of teaching and learning strategies including face-to-face lectures, tutorials, workshops, class discussions, collaborative group activities, student presentations, independent student research and reading. Students also collaborate with their peers to apply a range of research approaches in order to understand how research strategies and tools are developed and implemented.
BIS101
FOUNDATIONS OF MARKETING
The marketing unit introduces this discipline in both theoretical and practical aspects, as students will learn key concepts and frameworks and how to apply those to solve marketing-related issues in businesses. Given the importance of marketing in the current business context, this unit provides an overall foundational understanding of the functions of marketing in a broad range of business scenarios. This unit provides an overview of the marketing discipline and explains how marketing forms part of managing a business. In this unit , students will learn principles of marketing, including market research, consumer behaviour, target audience segmentation strategy, as well as the marketing mix of Product, Price, Promotion and Place (Distribution).
MGT101
MANAGEMENT
FUNDAMENTALS
This unit equips students to confidently and competently enter the business world – with a clear understanding of management theory, thinking and practice including decision making and strategy, business acumen and ethics as well as people and stakeholder management. Business case studies are used to facilitate student’s understanding of current business trends as well as the ever-changing issues facing Australian businesses in both a local and a global context.
BIS102
PEOPLE + CULTURE
Unit description coming soon...
DMC119
INTRO TO CONSUMER PSYCHOLOGY
This unit aims to provide insight into the skills and knowledge related to the psychology of business practices. Students are introduced to the psychological, social, and cultural aspects of consumer behaviour, specifically focussing on topics such as perception, memory and learning, motivation, persuasion, behavioural economics, neuro-marketing, organisational psychology and the social and ethical principles underpinning business marketing. Concepts and principles are drawn from disciplines such as cognitive psychology, social psychology, sociology, anthropology, and demography to discover and understand various aspects of business psychology.
ACC103
INTRODUCTION TO BUSINESS ACCOUNTING
This unit aims to provide non-accounting students with a broad, business-based introduction to conceptual foundations of accounting and the use of accounting information to assist in key areas such as planning, controlling, reporting and decision making. It introduces students to basic concepts and functions such as the balance sheet, income statements, cash flow statements, techniques for analysing financial statements and investment decisions, full costing and managing working capital. By the end of the unit students will have developed the understanding and skills necessary to help them make informed basic financial management decisions.
ICT103
BUSINESS INFORMATION SYSTEMS
This unit provides students with a basic understanding of business information systems. The unit covers the content of information systems, the common types of information systems, and the roles of information systems in organisations. The potential opportunities and business impacts of information systems is also covered. An overview of the tools, techniques, and frameworks used to build information systems is provided along with an overview of the range of information technologies that are used to support information systems. This unit also raises the ethical responsibilities of both the information system professional and the private user of information. In this unit, understanding organisational and user needs are also addressed. This core unit provides students with the foundation knowledge that students will build upon in management, marketing, and accounting units.
BIS104
INTRODUCTION TO BUSINESS COMMUNICATIONS
This unit is a foundation where students learn how the business environment works and how to communicate effectively within in it. On completion of this unit, students will have an understanding of the fundamentals of business communications - how to communicate in the workplace, business tools including presentation skills, leadership styles, business strategy, ethics, sustainability and governance, the importance of continuously developing emotional intelligence, how to work in teams, the value of innovation and change management in business as well as how to interpret and use business intelligence from multiple research sources. This unit encourages students to learn by doing, applying practical business communication concepts to develop viable and useful skills.
BIS201
ENTERPRISE + INNOVATION
This unit encourages entrepreneurial behaviour through the introduction of the key principles of entrepreneurship - the process of creativity and innovation as well as the impact of these processes on the success of new enterprise creation. On completion of this unit, students will have an increased understanding of entrepreneurship, the significant value of innovation in business and the associated skills and techniques with which to launch an entrepreneurial venture. This unit also encourages students to learn by doing, thereby applying entrepreneurial thinking to the development of viable and practical skills and business concepts.
BIS203
DIGITAL BUSINESS COMMUNICATIONS
This unit introduces students to the challenges and opportunities offered through the use of digital communications in business. Communication has always been a fundamental component of doing business. Throughout history there have been many innovations and changes to the ways in which we communicate. However, the advent of digital communications has resulted in major shifts in the way we communicate in society as whole, not just business. Today, most people are 'always connected' via their mobile devices. Digital communications have changed the way we identify with one another and form communities. Given the ubiquitous nature, the ability to effectively communicate in the digital world is vital for all.
SPECIALISATION
CRA103
FASHION, CULTURE + SOCIETY
This theory-based unit delves into fashion as an expression of identity and its impact on society, culture, and politics. Students will investigate and analyse fashion as a global industry and its economic influence. The unit will explore the factors shaping historical fashion periods and examine the manufacturing processes and complex supply chains in the fashion industry. Upon completing the unit, students will have the writing, research, and analytical skills necessary to critically evaluate and generate new insights about fashion in various contexts, as well as articulate the role of fashion in society.
BACHELOR OF BUSINESS (FASHION)
YEAR TWO_
MGT202
PROJECT MANAGEMENT
This unit equips students with a comprehensive understanding of project management by exploring the processes relevant to different project types and industries. It covers approaches for reviewing, monitoring, and improving these processes. The unit combines lectures with practical activities, which students perform in small groups. The unit specifically aims to examine the nature and purpose of project management within economic enterprises, develop knowledge of various models and frameworks for the practical application of project management, and explore core elements of effective project management, with a focus on technological development and innovation.
BIS204
INTERNATIONAL BUSINESS ECONOMICS
This unit provides students with a basic understanding of the economic influences on business. This course offers a comprehensive exploration of the economic principles, theories, and strategies that underlie international business operations. As businesses increasingly engage in global markets, understanding the intricacies of international trade, supply chain management, and market dynamics becomes crucial for success.
BIS205
BUSINESS METRICS
This unit introduces students to the measurable indicators used to assess and monitor business performance and diverse operational processes. The primary aim of employing these metrics is to gauge cost efficiency and revenue optimisation within a business framework. These metrics play a crucial role in ensuring a company's progress towards short-term and long-term strategic objectives. In addition to quantitative measures, this unit also delves into qualitative metrics, which serve as leading indicators for organisational performance. These qualitative metrics encompass aspects such as customer satisfaction, service quality, marketing effectiveness, and brand allegiance. By combining quantitative and qualitative metrics, organisations can attain a more comprehensive understanding of their performance trajectory and future prospects. This holistic approach facilitates informed decision-making and strategic planning within the business landscape.
SPECIALISATION
FBS203
FASHION PLANNING + BUYING
This unit is designed to equip students with knowledge and understanding of the process of fashion buying for the global fashion market. Students will learn how to analyse trends, forecast future trends, understand consumer behaviour, and develop a sales and marketing strategy to successfully bring fashion products to market. Through case studies and examples of practices and models’ students will develop a greater understanding of the different market segments and the processes involved in planning, sourcing, producing, and selling fashion products. On completion of this unit learners will have a comprehensive understanding of the fashion buying process and have developed critical thinking and problem-solving skills for a career in the complex and dynamic nature of the fashion industry.
MGT303
ETHICS + DECISION MAKING
For generations, managers and leaders have wondered about what they might do when confronted by a particularly troublesome ethical dilemma in their organisation. In this unit, students will learn the nature of these dilemmas, ethical leadership and socially responsible organisations, looking at the ethical and moral frameworks that guide ethical decision-making in the corporate sphere. The unit explores how ethical decision-making impacts on organisational processes and work practices and how leadership at all levels in organisations is critical for creating an ethical, socially responsible organisational culture. Effective leaders and organisations understand that ethics and social responsibility are integral components of a sustainable business
MGT304
LEADERSHIP + CHANGE MANAGEMENT
This unit aims to introduce students to the concepts of leadership ad change management by outlining perspectives on leadership and management by examining different models and theories. Leadership & Change Management covers: leadership styles, traits, behaviours & attitudes; Emotional Intelligence (EQ); change management processes & models; organisational change; and implementing and communicating change. This involves learning about and applying a range of frameworks, models and tools used in leadership and management. This unit will involve critically examining the different perspectives and models of leadership & change management by introducing a range of present-day issues, challenges, and debates in this field.
MGT301
STRATEGIC
MANAGEMENT
This unit aims to introduce students to the concepts of strategy and strategic management by outlining the strategic management process and examining the different frameworks and approaches to crafting and implementing a strategy. Strategic Management covers strategic analysis, strategic thinking, strategic planning, strategy implementation and review. This involves learning about and applying a range of techniques, frameworks and tools used in the strategic management process of organisations. The unit will focus on a range of case studies to explore the practical application of these tools. The unit also critically examines traditional views of strategy by introducing a range of present-day issues, challenges and debates in the field of strategy.
SPECIALISATION
FBS202
FASHION RETIAL +
E-COMMERCE
This unit explores the digital transformation of the global fashion retail industry and provides learners with an insight into technological advances and their application to the customer experience. Students will research and analyse e-commerce principles and systems to gain an understanding of e-business, e-commerce, product lifecycle, digital strategy, supply chain management and associated technologies. Through innovative examples and case studies, students will critically examine and evaluate e-commerce models to understand how and why businesses develop e-commerce strategies to remain competitive in the global market. Students will also research the e-commerce challenges of tomorrow and brainstorm innovative solutions. On completion of this unit learners will have the skills and knowledge to evaluate, select and conceptualise new strategies for businesses, which incorporate e-commerce solutions.
BIS301
BUSINESS SUSTAINABILITY + INNOVATIONS
This unit will examine how the increased pace in technological development and globalisation provides opportunities and challenges for both business and society in the 21st century. Organisations that successfully manage innovation see strong growth and financial performance and make significant contributions to their society, yet managing innovation is neither easy nor automatic as most management training is designed to maintain stability, not to embrace change. Students will develop an understanding of all phases of idea generation, concept development and the commercialisation of new business models, processes, products and services to respond to societal challenges. Students will also develop the skills to identify opportunities for sustainable growth and analyse and synthesise information in order to develop solutions to improve the long-term sustainability of a business of organisation.
LAW301
BUSINESS LAW, COMPLIANCE + GOVERNANCE
This unit introduces students to the legal and compliance framework for conducting business in Australia. Topics will include a background to legal systems, the structure of the business entities, principal business law topics such as contracts and tort, insurance, and consumer and competition law.
FBS302
LUXURY BRAND MANAGEMENT
Unit description coming soon...
INDUSTRY EXPERIENCE UNITS
PEX202 / PEX302
INDUSTRY EXPERIENCE
1 / 2
As part of our Bachelor of Business and Bachelor of Communications and Media programs, students can opt to use their logged hours of industry experiences as credit towards our Industry Experience units. These units are strategically positioned at the conclusion of the first and second years of study and have a requirement of 60 hours of 'industry experience' also known as Work Integrated Learning for Industry Experience 1 and 120 hours of 'industry experience' or Work Integrated Learning for Industry Experience 2.
PEX201 / PEX301
INDUSTRY PRACTICE
1 / 2
For students facing geographical constraints or those not opting for the Industry Experience units, our alternative Capstone Units of Industry Practice 1 and Industry Practice 2 provide a robust understanding of workplace dynamics, organisational culture, self-assessment, professional communication, collaboration, strategic thinking, and future career planning. Industry Practice 2 further advances comprehension in areas such as business acumen, global business dynamics, data analytics, event planning, personal branding, project management, job applications, interviews, and workplace responsibilities.