1. Can you share your path into the modelling industry and what led you to become a model agent at FiveTwenty?

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I’ve been a model agent for coming up 6 years – started as an intern when I was 21 in October 2019. Before being offered to intern at FiveTwenty, I was a barista / photographer. 

Whilst being a photographer I approached lots of different faces offering test shoots and came across Susanna who at the time was signed to FiveTwenty. When I saw an ad for the internship pop up on Pedestrian TV JOBS, I had already been in contact with the Women’s Division previously from this shoot so decided to reach out. Before I knew it, I was Women’s assistant and shortly after the head of Women’s Division.

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2. What does a typical day as a model agent look like, and what are the most exciting and challenging parts of the job?

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No day is the same… Generally, my day starts with seeing what emails have come through to my inbox and clearing it out. These consist of casting briefs, availability checks, mood boards, budget negotiations, international placements, call sheet confirms and so on. 

The most exciting part in my opinion is scouting and developing new faces and booking talent on shoots. It’s a wonderful feeling sending that confirmation text/call to the models and seeing their reaction. 

The most challenging part of the job is also the scouting and developing of new faces. There are shoots that can be hit or miss and it’s navigating which direction works best for each face. But all challenges can be overcome.

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3. What qualities do you look for in new talent, and how do you help models navigate the ever-evolving fashion industry?

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I don’t particularly ‘look’ for a specific quality in faces. It comes down to what catches my eye. That may be their bone structures, interesting hair styles, height, facial features, even down to the way they walk. It’s one of those moments where someone makes you look twice. 

When it comes to helping talent navigate the ever-evolving fashion industry, I tend to send them home with ‘homework’ where they can research the evolution of walks over the years, current walks in Fashion Week shows so that they can practice their own walks and find their identity and researching what brands are currently booking in terms of talent and what they look for, for their collections.

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4. How has the modelling world changed in recent years, and what shifts do you predict for the future?

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Over the years it’s been kind of daunting as we’re leaning more into the world of technology and seeing AI become a huge factor of the fashion industry. Where we are now seeing models being turned into AI characters, clothing brands using AI to market their garments and agencies opening new divisions to cater to AI generated models. However, we must remain open to the possibilities of this and evolve with it. I predict a shift in the industry where more alien-like talent will be at the forefront. ​

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5. Outside of work, what are your passions, and how do you balance the fast-paced nature of the industry with personal life? 

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Outside of being an agent I heavily enjoy gaming and thrifting. I love collecting things from stuffed toys, lighters, shoes, accessories, trinkets etc… might be an obsession than a passion. I game on PlayStation almost 6 out of 7 days. I’m passionate for anything music and editing. As I studied film & media, I’m always finding myself looking for a new way to edit and film content for myself and friends. It’s super fun to stay creative and come up with new ideas. 

As someone who really enjoys organising chaos, I don’t find it too difficult to balance the work life with the personal life. I set strict boundaries with myself to genuinely clock off when I need to and wind down to enjoy my solitude as I’m constantly in a social state at work. 

BIO

Cheyenne Birch is a model agent at FiveTwenty, dedicated to discovering and developing top talent in the fashion industry. A creative at heart, she brings a unique vision to talent management, blending strategy with innovation to help models build lasting careers. With a keen eye for emerging talent and a deep understanding of industry trends, she plays a vital role in connecting models with career-defining opportunities. Passionate about championing diversity and fostering strong industry relationships, Cheyenne is committed to shaping the next generation of successful models while navigating the fast-paced world of fashion and entertainment.