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Immerse yourself in the dynamic world of fashion communications through our fast-tracked Bachelor of Communications and Media program. This degree combines the art of storytelling with the power of strategic communication, all tailored to the unique demands of the fashion industry. Over the two years, you will explore the intersection of fashion, media and culture, gaining the skills to craft compelling narratives and innovative campaigns that resonate with global audiences.​

  • ENTRY REQUIREMENTS
    + Applicants with recent secondary education (within the past two years) Australian Year 12 students + Applicants with higher education study or who have completed tertiary studies at diploma level or above may be admitted on the basis of previous study. + Applicants with work and life experience (includes those who left secondary education more than two years ago) on submission of a 300-word Personal Statement.
  • HOW TO APPLY
    STEP 1 - APPLY Complete the APPLICATION FORM From here our admissions team will be in touch within 3-5 business days. STEP 2 - LETTER OF OFFER Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies. STEP 3 - ACCEPTANCE Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. STEP 4 - ORIENTATION ​All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack. STEP 5 - COMMENCEMENT We look forward to welcoming you for your first class! If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.
  • COURSE FEES
    Manageable Payment Schedule (Pay as you go model): Students only pay for the units they are enrolled into each trimester and there is no requirement to pay the total course fee upfront. FEE-Help Approved: All courses are fully fee-help approved. You may be eligible for FEE-HELP if you: meet the citizenship and residency requirements. are enrolled in an eligible unit of study by the census date for that unit; and have not exceeded the FEE-HELP limit
  • ACADEMIC CALENDAR
  • COURSE DURATION
    How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.
  • TAKING A BREAK FROM MY STUDIES
    You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.
  • CLASS DAYS + TIMETABLE
    You will be able to view your timetable approx. 6 weeks before your trimester starts. Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected. Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.
  • CLASS SESSIONS
    We have two class times each day. · Morning session, 10 am – 1 pm · Afternoon session, 2 pm – 5 pm Based on a full-time study load you will study 4 classes per week (2 full days of study a week). The number of classes may vary if you are required to repeat any course requirements, or you make variations to your study load.
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“As a Partnerships and Sales professional with over 15+ years experience leading Cinema, TV and Radio media departments, I can confidently say that the Bachelor of Communications and Media course offers an excellent blend of theoretical knowledge and practical skill based training, providing students with industry-relevant experience and a strong foundation for a successful career in the dynamic field of media and communication”.

- CLARE WHITEMAN, HEAD OF PARTNERSHIPS + SALES - EVT

2 YRS

Fast-tracked

24

No. of units

MAY 2025

Next intake

ON-CAMPUS, ONLINE

Study mode

100%

FEE-HELP funded
Pay as you go

TAUGHT BY 
INDUSTRY 

LEADERS

Overview

YEAR 2

UNIT 1

T1

DMC207 | CORE

Media Landscape

UNIT 2

BIS206 | CORE

Brand Experience

UNIT 3

DMC202 | CORE

The Marketing Plan

UNIT 4

ELECTIVE

T2

DMC306 | CORE

Multiplatform Writing

DMC302 | CORE

Social + Digital Media Strategy

ELECTIVE

ELECTIVE

T3

DMC303 | CORE

Strategic Media Planning

DMC305 | CORE

Major Project

PEX302

Industry Experience 2

ELECTIVE

2

*ELECTIVE UNITS ARE SUBJECT TO CHANGE + RUN BASED ON INTEREST

1

YEAR 1

UNIT 1

T1

BIS101 | CORE

Foundations of Marketing

UNIT 2

DMC101 | CORE

Introduction to Communications

UNIT 3

UNIT 4

BIS105 | CORE

Business Research and Insight

T2

PRE101 | CORE

Introduction to 

Public Relations

DMC119 | CORE

Introduction to Consumer

Psychology

DMC107 | CORE

Content Creation

T3

DMC204 | CORE

Copywriting +

Media Communications

PEX202 | CORE

Industry Experience 1

ELECTIVE

COURSE STRUCTURE
[Course Code: CRS1400249]

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CRA102 | CORE

Introduction to Creative Process

ELECTIVE

ELECTIVE

Course Structure

UNLIMITED INDUSTRY EXPERIENCE

We believe a comprehensive education integrating business, creativity and innovation should combine traditional academic disciplines with practical, real-world experience and engagement with industry. Work Integrated Learning (WIL) or Industry Experience is a dynamic approach that seamlessly blends theoretical knowledge with practical application.

​

All students of The Fashion Institute have unlimited access to our pool of exclusive industry experiences and internships and the flexibility to choose as many opportunities as they wish throughout their studies.

 

All industry placements are facilitated by The Fashion Institute in close collaboration with each individual student. Our dedicated Careers Team is committed to ensuring that opportunities align directly with the student's field of study and personal career objectives.

 

The Fashion Institute provides all current and graduated students access to our internship and job opportunities database through our careers log-in page and extends invitations to our Industry Guest Speaker sessions and Networking Events. These opportunities are unlimited as we invite you to immerse yourself in the fashion industry and take advantage of all The Fashion Institute has to offer, as you work towards achieving your career goals and making your connections. 

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Graduate Pathways
INDUSTRY EXPERIENCE

A Bachelor of Communications and Media degree paces the way for a diverse range of exciting career opportunities, aligning with the evolving landscape of communication technologies in an era where effective communication is paramount. This qualification positions graduates to thrive in various industries, including the fashion and the creative sectors.

 

Graduates with a Bachelor of Communications and Media, will gain a versatile skill set applicable to roles such as:

 

  • Brand Strategist

  • Communications Specialist

  • Content Creator

  • Digital Marketing Manager

  • Marketing Manager

  • Media Relations Manager

  • Public Relations Manager

  • Social Media Manager​

​

​

This degree equips you with the expertise to navigate the dynamic world of media and communications, making you well-suited for roles that demand effective storytelling, strategic thinking, and a deep understanding of evolving media landscapes.

FAQs
  • ENTRY REQUIREMENTS
    + Applicants with recent secondary education (within the past two years) Australian Year 12 students + Applicants with higher education study or who have completed tertiary studies at diploma level or above may be admitted on the basis of previous study. + Applicants with work and life experience (includes those who left secondary education more than two years ago) on submission of a 300-word Personal Statement.
  • HOW TO APPLY
    STEP 1 - APPLY Complete the APPLICATION FORM From here our admissions team will be in touch within 3-5 business days. STEP 2 - LETTER OF OFFER Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies. STEP 3 - ACCEPTANCE Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. STEP 4 - ORIENTATION ​All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack. STEP 5 - COMMENCEMENT We look forward to welcoming you for your first class! If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.
  • COURSE FEES
    Manageable Payment Schedule (Pay as you go model): Students only pay for the units they are enrolled into each trimester and there is no requirement to pay the total course fee upfront. FEE-Help Approved: All courses are fully fee-help approved. You may be eligible for FEE-HELP if you: meet the citizenship and residency requirements. are enrolled in an eligible unit of study by the census date for that unit; and have not exceeded the FEE-HELP limit
  • ACADEMIC CALENDAR
  • COURSE DURATION
    How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.
  • TAKING A BREAK FROM MY STUDIES
    You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.
  • CLASS DAYS + TIMETABLE
    You will be able to view your timetable approx. 6 weeks before your trimester starts. Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected. Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.
  • CLASS SESSIONS
    We have two class times each day. · Morning session, 10 am – 1 pm · Afternoon session, 2 pm – 5 pm Based on a full-time study load you will study 4 classes per week (2 full days of study a week). The number of classes may vary if you are required to repeat any course requirements, or you make variations to your study load.
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