100% FEE-HELP Approved

Bachelor of Communications and Media

Master the art of fashion storytelling with our Bachelor of Communications and Media. This two-year program combines strategic communication with industry-focused learning, preparing you to create compelling campaigns that resonate with global fashion audiences.

Study mode

On-Campus

Online

Duration

2 years

Units

24

Availability

7 places
remaining

Next intake

01/09/25

Your Creative Gateway to Fashion Media Excellence

Immerse yourself in the dynamic world of fashion communications through our Bachelor of Communications and Media program. This degree combines the art of storytelling with the power of strategic communication, all tailored to the unique demands of the fashion industry.

Over the two years, you will explore the intersection of fashion, media and culture, gaining the skills to craft compelling narratives and innovative campaigns that resonate with global audiences.

What you'll achieve by course completion

  • Creative Strategy & Execution - Master concept development and campaign management for communications and media industries

  • Multi-Platform Content Creation - Design campaigns across print, radio, video, online and social media with professional planning skills

  • Research & Critical Analysis - Investigate and evaluate information to develop innovative creative ideas and professional judgements

  • Technical Communication - Plan and execute content across all relevant media formats and platforms

  • Independent Problem Solving - Assess and solve complex industry challenges with creativity and confidence

  • Professional Presentation - Deliver clear, compelling creative concepts that meet industry expectations

Apply now Get your course guide

Your Career Journey

Explore the professional opportunities ahead

A Bachelor of Communications and Media degree paces the way for a diverse range of exciting career opportunities, aligning with the evolving landscape of communication technologies in an era where effective communication is paramount. This qualification positions graduates to thrive in various industries, including the fashion and the creative sectors.

Graduates with a Bachelor of Communications and Media, will gain a versatile skill set applicable to roles such as:

  • Brand Strategist

  • Communications Specialist

  • Content Creator

  • Digital Marketing Manager

  • Marketing Manager

  • Media Relations Manager

  • Public Relations Manager

  • Social Media Manager​​

This degree equips you with the expertise to navigate the dynamic world of media and communications, making you well-suited for roles that demand effective storytelling, strategic thinking, and a deep understanding of evolving media landscapes.

TFI

Hands-On Industry Experience

Unlimited access to exclusive internships and career opportunities

Hands-On Learning That Counts Our Work Integrated Learning (WIL) approach combines academic study with practical industry experience. Every student gets unlimited access to our exclusive pool of internships and industry placements throughout their studies.

Personalised Career Support Our dedicated Careers Team works closely with each student to match opportunities with your field of study and career goals. We facilitate all placements and provide ongoing support to ensure meaningful industry connections.

Lifetime Access to Opportunities Current and graduated students receive:

  • Access to our internship and job opportunities database

  • Invitations to Industry Guest Speaker sessions

  • Networking events with fashion industry professionals

  • Unlimited career support as you build your fashion career

Meet your lecturers

Learn from industry experts who bring real-world experience into the classroom.

Course Structure

Your study journey mapped out term by term

Course Structure
Unit 1
Unit 2
Unit 3
Unit 4
Year 1
Term 1 BIS101 | CORE
Foundations of Marketing
DMC101 | CORE
Introduction to Communications
BIS105 | CORE
Business Research and Insight
CRA102 | CORE
Introduction to Creative Process
Term 2 PRE101 | CORE
Introduction to Public Relations
DMC119 | CORE
Introduction to Consumer Psychology
DMC107 | CORE
Content Creation
ELECTIVE
Term 3 DMC204 | CORE
Copywriting and Media Communications
PEX202 | CORE
Industry Experience 1
ELECTIVE
ELECTIVE
Course Structure
Unit 1
Unit 2
Unit 3
Unit 4
Year 2
Term 1 DMC207 | CORE
Media Landscape
BIS206 | CORE
Brand Experience
DMC202 | CORE
The Marketing Plan
ELECTIVE
Term 2 DMC306 | CORE
Multiplatform Writing
DMC302 | CORE
Social and Digital Media Strategy
ELECTIVE
ELECTIVE
Term 3 DMC303 | CORE
Strategic Media Planning
DMC305 | CORE
Major Project
PEX302
Industry Experience 2
ELECTIVE
*Elective units arr subject to change + run based on interest
Term 1
Unit 1
BIS101 | CORE
Foundations of Marketing
Unit 2
DMC101 | CORE
Introduction to Communications
Unit 3
BIS105 | CORE
Business Research and Insight
Unit 4
CRA102 | CORE
Introduction to Creative Process
Term 2
Unit 1
PRE101 | CORE
Introduction to Public Relations
Unit 2
DMC119 | CORE
Introduction to Consumer Psychology
Unit 3
DMC107 | CORE
Content Creation
Unit 4
ELECTIVE
Term 3
Unit 1
DMC204 | CORE
Copywriting and Media Communications
Unit 2
PEX202 | CORE
Industry Experience 1
Unit 3
ELECTIVE
Unit 4
ELECTIVE
Term 1
Unit 1
DMC207 | CORE
Media Landscape
Unit 2
BIS206 | CORE
Brand Experience
Unit 3
DMC202 | CORE
The Marketing Plan
Unit 4
ELECTIVE
Term 2
Unit 1
DMC306 | CORE
Multiplatform Writing
Unit 2
DMC302 | CORE
Social and Digital Media Strategy
Unit 3
ELECTIVE
Unit 4
ELECTIVE
Term 3
Unit 1
DMC303 | CORE
Strategic Media Planning
Unit 2
DMC305 | CORE
Major Project
Unit 3
PEX302
Industry Experience 2
Unit 4
ELECTIVE
*Elective units arr subject to change + run based on interest

Start Your Fashion Career Today

Download our free course guide and discover how TFI connects you with Australia's top fashion brands through hands-on learning and guaranteed industry placements.

As a Partnerships and Sales professional with over 15+ years experience leading Cinema, TV and Radio media departments, I can confidently say that the Bachelor of Communications and Media course offers an excellent blend of theoretical knowledge and practical skill based training, providing students with industry-relevant experience and a strong foundation for a successful career in the dynamic field of media and communication

Photo of Clare Whiteman
Clare Whiteman
Head of Partnerships and Sales of EVT

Course FAQs

Get answers to common questions about this course, admissions, and student life.

Entry requirements

Domestic Students

Whitecliffe offers multiple pathways into our Diploma and Bachelor’s degrees for domestic students:

  • Early Entry: Completed Year 11 plus a Career Advisor recommendation.

  • Recent School Leavers: Completed Year 12 (or equivalent) in the last two years.

  • VET Graduates: Completed a relevant Certificate IV or higher.

  • Higher Education Graduates: Completed a qualification at AQF Level 5 or above.

  • Work & Life Experience: Aged 20+, with relevant work or other experience and a supporting statement.

  • Indigenous Entry Scheme: Previous study or experience, written statement, and confirmation of heritage.

  • Special Entry: For exceptional circumstances or diverse backgrounds, with supporting documents.

  • Overseas Qualifications: Assessed through official Country Education Profiles.

International Students

To apply to Whitecliffe as an international student, you must:

  • Be at least 18 years old.

  • Have completed the overseas equivalent of Year 12 in Australia, or higher-level study such as an AQF Level 4 qualification, Foundation Studies, or an approved English for Academic Purposes program.

  • Meet English language requirements:

    • Most programs require an IELTS score of 6.0 overall, with no band below 5.5.

    • Higher scores apply for Communications and Media programs.

    • Equivalent scores from Cambridge, Pearson PTE Academic, or TOEFL iBT are also accepted.

  • Ensure English test results are less than two years old at your course start date.

All applicants must complete the online application form and provide relevant supporting documents, such as identification, academic records, and other evidence as required for their chosen pathway.

Need help? Contact our Admissions Team for guidance.

How to apply

STEP 1 - APPLY
For Domestic Students, complete the Domestic Application Form

For International Students, complete the International Application Form

From here our admissions team will assess your application, and will be in touch within 3-5 business days to discuss.

STEP 2 - CHAT WITH US
All applicants will have an interview to discuss their goals and learn more about the course, student commitments, and the support Whitecliffe offers.

STEP 3 - LETTER OF OFFER
Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies.

STEP 4 - ACCEPTANCE
Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. Once all items have been actioned, the Confirmation of Enrolment will be issued.

STEP 5 - ORIENTATION
All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack.

STEP 6 - COMMENCEMENT
We look forward to welcoming you for your first class!

If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.

Course fees

Manageable Payment Schedule (Pay as you go model):

Students only pay for the units they are enrolled into each trimester and there is no requirement to pay the total course fee upfront.

PROGRAM

UNITS

UNIT PRICE

TOTAL

Bachelor of Business

24

$2500

$60,000

Bachelor of Communications and Media

24

$2500

$60,000

Diploma of Digital and Social Media Marketing

8

$1250

$10,000

FEE-Help Approved:

All courses are fully fee-help approved.

You may be eligible for FEE-HELP if you:

  • meet the citizenship and residency requirements.

  • are enrolled in an eligible unit of study

  • by the census date for that unit; and

  • have not exceeded the FEE-HELP limit

Academic calendar

2025

Trimester 1

Trimester 2

Trimester 3

O-Week

27-31 Jan

19-23 May

8-12 Sept

Start

3 Feb

26 May

15 Sept

Census

21 Feb

13 Jun

3 Oct

Finish

2 May

22 Aug

12 Dec

Course duration

How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.

Taking a break from my studies

You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.

Class days + timetables

You will be able to view your timetable approx. 6 weeks before your trimester starts.

Whenever feasible, Student Services will reach out to all students to inquire about preferences ahead of the timetables being released. Please note due to scheduling, this preference option may not be available and class days may already have been pre-selected.

Students will be able to access their timetable through Moodle. You will be provided with your individual log in details. Once logged in select the ‘My Timetable’ from the Home Page.

Class sessions

We have two class times each day.

  • Morning session, 10 am – 1 pm

  • Afternoon session, 2 pm – 5 pm