Immerse yourself in the dynamic world of fashion communications through our fast-tracked Bachelor of Communications and Media program. This degree combines the art of storytelling with the power of strategic communication, all tailored to the unique demands of the fashion industry. Over the two years, you will explore the intersection of fashion, media and culture, gaining the skills to craft compelling narratives and innovative campaigns that resonate with global audiences.​
“As a Partnerships and Sales professional with over 15+ years experience leading Cinema, TV and Radio media departments, I can confidently say that the Bachelor of Communications and Media course offers an excellent blend of theoretical knowledge and practical skill based training, providing students with industry-relevant experience and a strong foundation for a successful career in the dynamic field of media and communication”.
- CLARE WHITEMAN, HEAD OF PARTNERSHIPS + SALES - EVT
2 YRS
Fast-tracked
24
No. of units
FEB 2025
Next intake
ON-CAMPUS, ONLINE or HYBRID
Study mode
100%
Fee-Help funded
Pay as you go
YEAR 2
UNIT 1
T1
Core
Media Ethics
UNIT 2
Core
Brand Experience
UNIT 3
Core
The Marketing Plan
UNIT 4
Level 200 Elective
Fashion Planning &
Buying
T2
Core
Multiplatform Writing
Core
Social + Digital Media Strategy
Level 200 Elective
Event Management
Level 300 Elective
Content Strategy
T3
Core (Option)
Industry Practice 2
or Industry Experience 2
Core
Strategic Media Planning
Core
Major Project
Level 300 Elective
Fashion + Lifestyle
Writing
2
*ELECTIVE UNITS ARE SUBJECT TO CHANGE + RUN BASED ON INTEREST
1
YEAR 1
UNIT 1
T1
Core
Introduction to Communications + Media
UNIT 2
Core
Foundations of
Marketing
UNIT 3
UNIT 4
Core
Introduction to the
Creative Process
T2
Core
Introduction to
Public Relations
Core
Introduction to Consumer
Psychology
Core
Content Creation
T3
Core
Copywriting +
Media Communications
Core
Media Landscape
Level 100 Elective
Fashion Styling +
Creative Direction
COURSE STRUCTURE
[Course Code: CRS1400249]
BIS105
Business Research +
Insight
Level 100 Elective
Fashion Culture
+ Society
Core (Option)
Industry Practice 1
or Industry Experience 1
UNLIMITED INDUSTRY EXPERIENCE
We believe a comprehensive education integrating business, creativity and innovation should combine traditional academic disciplines with practical, real-world experience and engagement with industry. Work Integrated Learning (WIL) or Industry Experience is a dynamic approach that seamlessly blends theoretical knowledge with practical application.
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All students of The Fashion Institute have unlimited access to our pool of exclusive industry experiences and internships and the flexibility to choose as many opportunities as they wish throughout their studies.
All industry placements are facilitated by The Fashion Institute in close collaboration with each individual student. Our dedicated Careers Team is committed to ensuring that opportunities align directly with the student's field of study and personal career objectives.
The Fashion Institute provides all current and graduated students access to our internship and job opportunities database through our careers log-in page and extends invitations to our Industry Guest Speaker sessions and Networking Events. These opportunities are unlimited as we invite you to immerse yourself in the fashion industry and take advantage of all The Fashion Institute has to offer, as you work towards achieving your career goals and making your connections.
A Bachelor of Communications and Media degree paces the way for a diverse range of exciting career opportunities, aligning with the evolving landscape of communication technologies in an era where effective communication is paramount. This qualification positions graduates to thrive in various industries, including the fashion and the creative sectors.
Graduates with a Bachelor of Communications and Media, will gain a versatile skill set applicable to roles such as:
-
Brand Strategist
-
Communications Specialist
-
Content Creator
-
Digital Marketing Manager
-
Marketing Manager
-
Media Relations Manager
-
Public Relations Manager
-
Social Media Manager​
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This degree equips you with the expertise to navigate the dynamic world of media and communications, making you well-suited for roles that demand effective storytelling, strategic thinking, and a deep understanding of evolving media landscapes.
