100% FEE-HELP Approved

Diploma of Digital + Social Media Marketing

Master the art of digital storytelling and strategic marketing with our flexible, self-paced diploma. Perfect for creative minds seeking to blend creativity with data-driven marketing strategies in the fashion and digital industries.

Study mode

Online

Duration

18 months

Units

8

Availability

12 places
remaining

Next intake

15/09/25

Your Flexible Path to Digital Marketing Mastery

This self-paced diploma course allows you the flexibility to up-skill in the Digital and Social Media industries on your own terms. The Diploma of Digital + Social Media Marketing pairs creativity with marketing strategy and written communications, designed specifically for those who want to master the art of digital storytelling whilst building strategic marketing expertise.

Study at your own pace while developing the skills that today's fashion and creative industries demand most. This comprehensive program prepares you to create compelling digital campaigns that not only capture attention but drive measurable business results.

What you'll achieve by course completion

  • Strategic Campaign Development - Create comprehensive digital and social media strategies that align with broader organisational marketing plans

  • Marketing Fundamentals Applied - Master core marketing principles and apply them effectively across digital and social media channels

  • Audience Intelligence - Develop detailed consumer profiles to create targeted campaigns that resonate with specific demographics

  • Creative Problem Solving - Generate innovative solutions for complex marketing challenges in the digital space

  • Content Creation Excellence - Build professional copywriting and creative production skills for effective campaign implementation

  • Performance Analytics - Use key performance indicators to measure, assess and optimise digital campaign effectiveness

  • Team Collaboration - Excel as a valuable member of marketing teams in fast-paced digital environments

Apply Now Get your Course Brochure

Your Career Journey

Explore the professional opportunities ahead.

Embark on a dynamic journey in the digital realm with our Diploma of Digital and Social Media Marketing. This specialised program equips you with the skills needed to thrive in the ever-evolving landscape of online marketing. The fashion and creative industries, in particular, value expertise in digital and social media, making this diploma your gateway to a range of exciting roles.

Upon completing the diploma, you'll be prepared for positions such as:

  • Digital Marketing Specialist

  • Social Media Coordinator

  • Content Strategist

  • Email Marketing Coordinator

  • Influencer Marketing Coordinator

  • Online Brand Manager

  • Content Creator

This diploma not only hones your technical skills but also nurtures your creativity, allowing you to strategically navigate the digital landscape. The self-paced structure means you can balance your studies with existing commitments, making it ideal for career changers or professionals looking to enhance their digital marketing expertise.

Elevate your career prospects and become a sought-after professional in the dynamic field of digital and social media marketing, where creativity meets strategy and every campaign tells a story.

Meet your lecturers

Learn from industry experts who bring real-world experience into the classroom.

Course Structure

Your study journey mapped out term by term

Course Structure
Unit 1
Unit 2
Year 1
Term 1 Core
Introduction to Digital and Social Media Marketing
Core
Foundations of Marketing
Course Structure
Unit 3
Unit 4
Term 2 Core
Introduction to Digital Design
Core
Introduction to Creative Process
Course Structure
Unit 5
Unit 6
Term 3 Core
Introduction to Written Communications
Core
Introduction to Digital Strategy
Course Structure
Unit 7
Unit 8
Term 4 Core
Content Creation
Core
Digital Photography
Term 1
Unit 1
Core
Introduction to Digital and Social Media Marketing
Unit 2
Core
Foundations of Marketing
Term 2
Unit 3
Core
Introduction to Digital Design
Unit 4
Core
Introduction to Creative Process
Term 3
Unit 5
Core
Introduction to Written Communications
Unit 6
Core
Introduction to Digital Strategy
Term 4
Unit 7
Core
Content Creation
Unit 8
Core
Digital Photography

Start Your Fashion Career Today

Download our free course guide and discover how TFI connects you with Australia's top fashion brands through hands-on learning and guaranteed industry placements.

Course FAQs

Get answers to common questions about this course, admissions, and student life.

Entry requirements

Domestic Students

Whitecliffe offers multiple pathways into our Diploma and Bachelor’s degrees for domestic students:

  • Early Entry: Completed Year 11 plus a Career Advisor recommendation.

  • Recent School Leavers: Completed Year 12 (or equivalent) in the last two years.

  • VET Graduates: Completed a relevant Certificate IV or higher.

  • Higher Education Graduates: Completed a qualification at AQF Level 5 or above.

  • Work & Life Experience: Aged 20+, with relevant work or other experience and a supporting statement.

  • Indigenous Entry Scheme: Previous study or experience, written statement, and confirmation of heritage.

  • Special Entry: For exceptional circumstances or diverse backgrounds, with supporting documents.

  • Overseas Qualifications: Assessed through official Country Education Profiles.

International Students

To apply to Whitecliffe as an international student, you must:

  • Be at least 18 years old.

  • Have completed the overseas equivalent of Year 12 in Australia, or higher-level study such as an AQF Level 4 qualification, Foundation Studies, or an approved English for Academic Purposes program.

  • Meet English language requirements:

    • Most programs require an IELTS score of 6.0 overall, with no band below 5.5.

    • Higher scores apply for Communications and Media programs.

    • Equivalent scores from Cambridge, Pearson PTE Academic, or TOEFL iBT are also accepted.

  • Ensure English test results are less than two years old at your course start date.

All applicants must complete the online application form and provide relevant supporting documents, such as identification, academic records, and other evidence as required for their chosen pathway.

Need help? Contact our Admissions Team for guidance.

How to apply

STEP 1 - APPLY
For Domestic Students, complete the Domestic Application Form

For International Students, complete the International Application Form

From here our admissions team will assess your application, and will be in touch within 3-5 business days to discuss.

STEP 2 - CHAT WITH US
All applicants will have an interview to discuss their goals and learn more about the course, student commitments, and the support Whitecliffe offers.

STEP 3 - LETTER OF OFFER
Successful students will receive a Letter of Offer and a Student Acceptance Agreement which outlines the contractual arrangements and confirms the course of enrolment, duration; campus location; course-related fees and policies.

STEP 4 - ACCEPTANCE
Formally accept your offered place by completing, signing and returning the Agreement Acceptance Declaration in the Letter of Offer and finalise your funding. Once all items have been actioned, the Confirmation of Enrolment will be issued.

STEP 5 - ORIENTATION
All students will be required to attend an Orientation the week before classes commence. Invitations will be sent out as part of your Welcome Pack.

STEP 6 - COMMENCEMENT
We look forward to welcoming you for your first class!

If you have any questions regarding your studies, you are welcome to book an Campus Tour or Phone Appointment prior to applying.

Course fees

Manageable Payment Schedule (Pay as you go model):

Students only pay for the units they are enrolled into each trimester and there is no requirement to pay the total course fee upfront.

PROGRAM

UNITS

UNIT PRICE

TOTAL

Bachelor of Business

24

$2500

$60,000

Bachelor of Communications and Media

24

$2500

$60,000

Diploma of Digital and Social Media Marketing

8

$1250

$10,000

FEE-Help Approved:

All courses are fully fee-help approved.

You may be eligible for FEE-HELP if you:

  • meet the citizenship and residency requirements.

  • are enrolled in an eligible unit of study

  • by the census date for that unit; and

  • have not exceeded the FEE-HELP limit

Payment Information

You can pay your course tuition fees one of three ways, either.

  • Upfront on receipt of an invoice in Week 1

  • Via the FEE-HELP loan system

  • Or a combination of both

Your tuition fees are charged and payable each trimester making it six equal instalments each year. Tuition fee payment is due by the Census Date each trimester.

There is no discount for upfront fee payment.

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What does self paced mean?

Self-paced study means students have the flexibility to progress through the material at their own preferred speed and schedule. Unlike traditional class settings with fixed times, self-paced study allows individuals to determine the pace at which they move through the course or program.

In a self-paced learning environment:

  1. Flexibility: Learners can decide when and where they study, accommodating personal or professional commitments.

  2. Personalised Learning: Individuals can spend more time on challenging concepts and move quickly through familiar material, tailoring the learning experience to their needs.

  3. No Fixed Schedule: There are no set deadlines for completing assignments or exams, giving learners the freedom to organise their study time based on their own rhythm.

  4. Autonomy: Learners take greater responsibility for their education, managing their time effectively and setting their learning goals.

Course duration

How long you take to complete your course of study at ICAT depends on several factors such as the duration of your course, your study load, your academic progression and if you take any time away from your studies. Generally, the maximum number of subjects you can take per trimester is four (for a full-time study load) which is a course duration of six trimesters, or two years. The minimum number of subjects per trimester is two (for a part-time study load), which is twelve trimesters or four years.

Taking a break from my studies

You can suspend your enrolment to take a leave of absence, for example to travel, for up to a maximum of 12 months. If you want to suspend your enrolment for a longer duration, you will be required to withdraw from the course and re-apply when you are ready to recommence your study. Applications to suspend your enrolment should be made no later than five working days before Census Date to avoid academic and/or financial penalty.